Wild Posting
Leaders
Nationwide.
Wild posting is a high-impact street-level advertising format that uses repeated posters to turn permitted walls and barricades into neighborhood takeovers. OOH lala handles strategy, location planning, printing, installation, refreshes and photo reporting — all through one experienced team.
Own the block. Become part of the city. Reach out for a quote.
Campaign starting at $5,000.
Why wild posting?
OOH LALA brings every part of the billboard process under one roof. We compare inventory across 1500+ media partner relationships, build the right mix around your audience and budget, and manage everything from rate negotiation to proof of performance.
WE'RE STILL NEGOTIATING AFTER YOU SIGN
We push for more days, better boards, and bonus impressions on every buy.
Travel Paso paid for 7.42 million impressions and received 13.9 million, plus 309 additional billboard days at no extra cost. We can't promise those numbers on every campaign, but we can promise we'll go after them.
1371+ boards installed across
every major U.S. market
10 high-impact billboards • 6.1M impressions
Cowboy Colostrum × Erewhon
Ten billboards, every one of them near an Erewhon.
Landing an Erewhon collaboration is a credibility moment, and the media buy was built to protect it. Boards ran across Beverly Grove, Silver Lake, Culver City, Studio City and Venice, positioned to put the message where the product was already sitting on a shelf.
Result: Awareness delivered at the point of purchase.
10 billboards • 3.39M impressions • $10,200 total investment
Sola Kids Dental
One new location. Ten
billboards.
A neighborhood-wide launch.
Most placements sat within roughly a mile of the practice, along the school-run streets and commuter routes families already use. For 28 straight days, parents met the brand from multiple directions on the way to everywhere else, keeping it top of mind.
Result: A brand new practice that felt like the neighborhood’s most obvious choice for the specific community Sola wanted to serve.
4 premium billboards • 2.54M impressions • 1,500+ likes on one campaign post
Elwood
A billboard is a trophy.
Elwood turned it into social currency.
Digital can make a brand visible. Out of home makes it feel established. Four premium boards gave Elwood a piece of the physical city, a visible signal that the brand has arrived, and the brand took that straight back to its feed.
Result: The billboard created the credibility. Social multiplied it, generating more than 1,500 likes, along with comments, reposts, and shares.
1 billboard • 1.79M impressions • $6,000 investment • $10,000+ tracked sales
Sit'n Sleep
The last billboard before the store.
For mattress retailers, the decision often happens on the road. A single directional board on the final approach reached shoppers at the moment they were choosing where to pull in, and they chose Sit’n Sleep.
Result: A nominal $6,000 media investment generated more than $10,000 in tracked sales, delivering a minimum 1.67x revenue-to-media return.
6 wrapped delivery trucks • 875K weekly impressions • 1 digital spectacular
ARMRA × Ciara Miller
An influencer campaign that moved from the feed into the real world.
Six fully wrapped trucks ran Manhattan from the Financial District to the Upper West Side, making ARMRA look woven into the city's delivery network. In Los Angeles, a digital spectacular held Beverly Grove, beside The Grove, Beverly Center and the wellness corridor.
Result: A brand that felt more credible, culturally present, and in high demand, trusted by influential people.
Large-format NOW OPEN • Immediate trade area
Erewhon
A grand opening the neighborhood couldn't miss.
One large-format board inside the store's own trade area, working as an announcement and a direction at the same time, in front of drivers already moving through one of LA's busiest retail corridors.
Result: An opening that read as a neighborhood event, placed where awareness could turn into a visit the same afternoon.
Local knowledge
Nationwide access.
We're a family-run team, and we've spent years building relationships with the people who own this inventory. That's how we get behind closed doors.
Buying across 1,500+ media partners, we pair in-market expertise with audience data, rate history, and negotiating power, so you get boards and rates the open market doesn't offer.
We push for more days, better boards, and bonus impressions on every buy.
Travel Paso paid for 7.42 million impressions and received 13.9 million, plus 309 additional billboard days at no extra cost. We can't promise those numbers on every campaign, but we can promise we'll go after them.
How we run your campaign
FROM FIRST CALL TO PROOF OF PERFORMANCE
01.
Access to the
best boards
We source across every format with 1,500+ media partner relationships, so we have access to inventory others don’t at rates others can't get. Every placement is tied to your audience and timing, not just what's available.
02.
A plan, not
a rate card
We start with your audience and build from there. Reach, frequency, and impressions drive every placement decision, so the boards we recommend actually reach the people you're after.
03.
Vendor negotiations, production management, install, and proof of performance. One dedicated contact throughout the entire process.
Handled end to end
04.
Beyond impressions and proof of posting, we can measure real outcomes: foot traffic lift, site visits, and conversions through mobile attribution, plus brand lift studies that compare people who saw your boards against those who didn't.
Prove the impact
What it's like to work with us
Frequently asked questions
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It depends on location, format, size, and market. Where the board sits matters most: for example, a billboard on the Sunset Strip costs far more than one further down Sunset Blvd, and a board in Soho costs more than one in Brooklyn. Freeway billboards tend to run higher than roadside. Digital gives you flexibility and scale, so you can run multiple boards across multiple freeways.
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A typical static campaign runs 28 days. Digital can run for shorter windows, and the creative can be updated in real time. Some advertisers lock in a board they love for a full year, which comes with first right of refusal, while others stick to short-term flights.
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Yes, extremely well. It's one of the most trusted and least ignored ad formats, and unlike digital ads it can't be skipped or blocked. It also plays well with your online channels and can lower your cost per acquisition.
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Our team can design the campaign, or we'll send specs for your team to build the files, then proof the board before printing. We handle installation and proof of performance. Your only job is to approve the artwork.
JOIN THE BRANDS WE'VE PUT ON WALLS
IN NYC, LA, AND BEYOND
If there’s a date on
your calendar, now
is when to book it
Give us two weeks to turn approved creative into a campaign built around your launch, opening, or event. Need to move faster? Ask us about rush timing.
Campaign planning built around your key date
Printing, installation, and refreshes handled end-to-end
Photo documentation to show your campaign in the wild
OOH LA LA
Out-of-home media planning and buying.
Billboards, wild postings, and everything in between.
Based in Los Angeles.
Wild Postings
Billboard FAQ
Wild Posting FAQ