1,371+ billboards installed
Hundreds of separate media owners, no comparable rates, and a different vendor at every stage. We handle all of it through 1,500+ partner relationships — one point of contact who acts as an extension of your marketing team and walks you through every step. We report on exactly what ran. You just approve the artwork.
Billboard advertising,
without the guesswork.
Live avails, negotiated rates, 24hr turnaround.
Bring your brand to the streets, with OOH lala.
TOP BILLBOARD BUYING AGENCY
Whether it's a one-off billboard or a multi-market takeover, we move fast, stay hands-on, and stay plugged in from brief to post.
Live availability and negotiated rates.
Production and installation handled.
One dedicated contact throughout the entire process.
MAKE A STATEMENT, NOT JUST AN IMPRESSION
Why billboards?
There’s a reason celebrities and influencers share their billboards. Seeing your brand up there feels like you’ve made it. It’s a trophy for what you’ve built and a moment worth sharing.
There’s no skip button, just your brand on the streets. It’s more than a moment on someone’s screen. It’s a real-world presence that makes your brand feel bigger, right where it matters most.
1371+ boards installed across every major U.S. market
10 high-impact billboards • 6.1M impressions
Cowboy Colostrum × Erewhon
Ten billboards clustered near Erewhon locations across Beverly Grove, Silver Lake, Culver City, Studio City and Venice, keeping the brand visible where shoppers could buy it.
Why it matters: 42% of adults 18–64 say OOH influences their in-store purchase decisions.
10 billboards • 3.39M impressions • $10,200 total investment
Sola Kids Dental
Ten boards across West Adams and Mid-City, nine within a mile of the office, introduced Sola along the school and work routes local families drive every day.
Why it matters: In a Nielsen study, 20% of people who saw a directional outdoor ad visited the business right away.
4 premium billboards • 2.54M impressions • 1,500+ likes on one campaign post
Elwood
Four premium boards put Elwood across its home city, then became part of its social content. One campaign pulled more than 1,500 likes, linking the billboards to the brand's online community.
Why it matters: In a Harris Poll, 48% of adults 18–64 said OOH ads influence their decision to follow brands on social media.
1 large-format billboard • West Hollywood store opening
Erewhon
A large-format board near Erewhon's new West Hollywood store carried a simple "Now Open" and its Santa Monica Boulevard address, reaching drivers already en route to the store.
Why it matters: 68% of shoppers 18–64 report noticing outdoor ads on their way to shop in person.
1 billboard • 1.79M impressions • $6,000 investment • $10,000+ tracked sales
Sit'n Sleep
We placed Sit 'n Sleep on the last stretch before its Downey store, announcing the new location to drivers. A $6,000 media buy was linked to more than $10,000 in tracked sales.
Why it matters: In Nielsen research, 74% of people who visited a business after seeing a directional outdoor ad made a purchase.
1 digital billboard • 6 wrapped delivery trucks • 875K weekly impressions
ARMRA × Ciara Miller
A prominent digital board in Beverly Grove, near The Grove and Beverly Center, put ARMRA and Ciara Miller in front of shoppers. Six wrapped delivery trucks carried the campaign across Manhattan.
Why it matters: 32% of adults 18–64 say they're more likely to buy when an outdoor ad features an influencer or celebrity they recognize.
7 billboards • 1.3M weekly impressions • West Hollywood + Beverly Grove
Laurel Supply Co
Seven boards sit across West Hollywood and Beverly Grove, covering La Cienega & Melrose, Fairfax & Santa Monica, Beverly & Laurel, Sunset, and 3rd Street at Kings Rd and Crescent Heights. The buy builds frequency in a tight radius, hitting the same health-conscious locals repeatedly on the routes they already drive to shop, eat, and park.
Why it matters: 86% of consumers say they’d take action after seeing a retail OOH ad that interests them, and 33% would visit a store in person.
One team to plan, buy, and manage
your billboard campaign
OOH lala brings every part of the billboard process under one roof. We compare inventory across 1500+ media partner relationships, build the right mix around your audience and budget, and manage everything from rate negotiation to proof of performance.
BE SEEN WHERE YOUR COMPETITORS COULDN'T GET IN
Local knowledge
Nationwide access.
We're a family-run team, and we've spent years building relationships with the people who own this inventory. That's how we get behind closed doors.
Buying across 1,500+ media partners, we pair in-market expertise with audience data, rate history, and negotiating power, so you get boards and rates the open market doesn't offer.
WE'RE STILL NEGOTIATING AFTER YOU SIGN
We push for more days, better boards, and bonus impressions on every buy.
Travel Paso paid for 7.42 million impressions and received 13.9 million, plus 309 additional billboard days at no extra cost. On every campaign, we push for added value like this.
BUILD FOR THE STREET. MADE FOR THE FEED.
Your billboard
makes your social
media work harder
A well-placed campaign doesn't stop at the people who drive past it. People primed by out-of-home engage 52% more with matching social ads and recall the brand 125% more. 68% of adults notice OOH on the way to a retailer, and 42% say it affects what they buy.
MORE ENGAGEMENT ON
MATCHING SOCIAL ADS
52%
125%
STRONGER BRAND
RECALL
OF ADULTS NOTICE OOH
EN ROUTE TO A RETAILER
68%
How we run your campaign
FROM FIRST CALL TO PROOF OF PERFORMANCE
01.
Access to the
best boards
We source across every format with 1,500+ media partner relationships, so we have access to inventory others don’t at rates others can't get. Every placement is tied to your audience and timing, not just what's available.
02.
A plan, not
a rate card
We start with your audience and build from there. Reach, frequency, and impressions drive every placement decision, so the boards we recommend actually reach the people you're after.
03.
Vendor negotiations, production management, install, and proof of performance. One dedicated contact throughout the entire process.
Handled end to end
04.
Beyond impressions and proof of posting, we can measure real outcomes: foot traffic lift, site visits, and conversions through mobile attribution, plus brand lift studies that compare people who saw your boards against those who didn't.
Prove the impact
What it's like to work with us
Frequently asked questions
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It depends on location, format, size, and market. Where the board sits matters most: for example, a billboard on the Sunset Strip costs far more than one further down Sunset Blvd, and a board in Soho costs more than one in Brooklyn. Freeway billboards tend to run higher than roadside. Digital gives you flexibility and scale, so you can run multiple boards across multiple freeways.
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A typical static campaign runs 28 days. Digital can run for shorter windows, and the creative can be updated in real time. Some advertisers lock in a board they love for a full year, which comes with first right of refusal, while others stick to short-term flights.
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Yes, extremely well. It's one of the most trusted and least ignored ad formats, and unlike digital ads it can't be skipped or blocked. It also plays well with your online channels and can lower your cost per acquisition.
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Our team can design the campaign, or we'll send specs for your team to build the files, then proof the board before printing. We handle installation and proof of performance. Your only job is to approve the artwork.
JOIN THE BRANDS WE'VE PUT ON
1371+ BILLBOARDS
Get on a board, on
your timeline, not ours
We'll take the time to learn about your brand and audience, get you in front of the right people, and prove it with measurable ROI. Fast, flexible, and no matter the budget, we negotiate hard for the best rates and added value.
One team, start to finish. Your single point of contact and an extension of your marketing team.
We build the plan around your dates and budget, then move fast and stay hands-on.
1,500+ media partners. Real locations, negotiated rates, and inventory you won't find on your own.
OOH lala
Out-of-home media planning and buying.
Billboards, street posters, and everything in between.
Based in Los Angeles.