Leaders in Street Poster Advertising Nationwide.
Wild posting is a guerrilla format you paste straight onto the street. Posters are wheatpasted across walls and barricades. OOH lala handles everything end to end: neighborhood targeting, scouting, printing, installation, refreshes, and photo reporting, all through one experienced team.
Own the block. Become part of the city.
Campaign starting at $5,000.
#1 STREET POSTER AGENCY
Bring your brand to the streets with OOH lala.
From one neighborhood to a multi-market rollout, OOH lala reaches your audience as they move through the city. We handle neighborhood targeting, printing, installation, and refreshes, all through one dedicated point of contact.
The most competitive rates in the industry.
Professional campaign content, ready for your social channels.
Printing, installation, and refreshes handled end to end.
OWN THE BLOCK, NOT THE HIGHWAY
Why wheatpaste?
Nobody moves through the whole city. They move through their city. Your audience has routines: the same coffee stop, commute, neighborhood, store, and venue.
We build tight clusters of posters around those moments, so your message keeps showing up where they already are. The result is repetition that feels bigger than the footprint. Not because you're everywhere, but because you're everywhere that matters to your audience.
The wall becomes the content
BUILT FOR THE STREET. MADE FOR THE FEED
The wild posting format photographs beautifully and creates highly shareable content. Most of our clients treat the installation as a shoot, so we build live content capture into the campaign, documenting the posters going up, the finished walls, founders and talent in front of the creative, and everything happening around it.
For Par Olive’s U.S. launch with Goop, that footage became organic posts, creator reposts, and paid social creative with a “Shop Now” call to action. The campaign didn’t just get supported by advertising. It produced new advertising.
Campaigns that people stopped to photograph
1,600+ posters • 200+ locations • 7.15M impression • $2.94 CPM
DeviantArt
For DeviantArt's anniversary, we blanketed Los Angeles with eight-poster displays across West Hollywood, Silver Lake, Downtown and EastWest Studios, placed where artists and designers live and work.
Why it matters: 41% of OOH viewers search online after seeing an outdoor ad.
100 posters • 25 locations • Premium LA neighborhoods
ARMRA x Erewhon
The world’s first colostrum soda blanketed Silver Lake, WeHo and Venice/Santa Monica with wild postings, concentrated in the neighborhoods surrounding Erewhon storefronts. The placements put the collab into the daily routes of wellness-minded shoppers, where trends get discovered and shared.
Why it matters: 66% of smartphone users take an action on their device after seeing an outdoor ad.
Wild postings • 3 cities • On-location photo and video
Peach & Lily × ZOMBIE CREAM
Peach & Lily's ZOMBIE CREAM hit the streets with wild postings across New York (SoHo, Chelsea, Williamsburg), Los Angeles (West Hollywood, Fairfax) and Chicago (Wicker Park, the West Loop), where people could see the product up close and film alongside campaign talent.
Why it matters: 20% of adults 18–64 who saw a personal-care outdoor ad photographed it to share.
100 posters • 25 locations • On-location content capture
Cowboy Colostrum
Cookies & Cream landed on 100 posters across Mid-City, La Brea and Venice, four per location along everyday routes, with photo and video shot during install for the brand's online launch.
Why it matters: 66% of smartphone users take an action on their device after seeing an outdoor ad.
New York City wild posting coverage.
Hundreds of wild posting sites across Manhattan and Brooklyn, from Chelsea, SoHo, Hudson Yards and the Meatpacking District to Williamsburg and Bushwick. Whether you want citywide saturation or a single-neighborhood takeover, we map your campaign to where your audience lives.
Los Angeles wild posting coverage.
From Santa Monica and Venice to West Hollywood, Hollywood, Silver Lake and Downtown LA, get your brand on the streets that matter most. From a full-city rollout to owning one or multiple neighborhoods, we plan around your audience and place your brand in high impact locations.
How we run your campaign
FROM FIRST CALL TO PROOF ON THE WALL
01.
Pick the
neighborhoods
Tell us who you're trying to reach, or the neighborhoods you're looking to target, and we'll build a plan around that. Street-level inventory changes constantly, so buying by neighborhood is what gets you the best coverage.
02.
Get a flight built
around your date
Most campaigns run two to four weeks, depending on your budget and whether it's for an event or a brand moment.
03.
We print, schedule the install, and post with professional crews. We can also capture professional content of the wild posting going up for you to use on social media.
Watch it go up
04.
Photo documentation of every installation with locations and dates, plus refreshes throughout the campaign.
Get proof it happened
What it's like to work with us
Frequently asked questions
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New York City and Los Angeles are our biggest markets. Planning another city or a multi-city launch? Send us your markets and dates, and we’ll confirm availability and build a plan around your audience.
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Campaigns start around $5,000. Pricing depends on the city, neighborhoods, poster size, number of placements, and campaign length. Your quote will outline the media, printing, installation, and any additional services so you know what’s included.
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Tell us where you want to be, whether that’s near retailers, an event, or neighborhoods where your customers spend time. We’ll recommend available coverage and explain whether the plan includes specific locations or distribution within a target area.
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Most campaigns run two to four weeks. Shorter campaigns can support launches and events, while longer runs give people more opportunities to see your message. We’ll recommend timing based on your goals and discuss refreshes where needed.
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Print-ready files, or our team can help with the design. Common sizes include 24" × 36" and 48" × 72". We’ll provide the exact specs before you build the files. Bold imagery, short copy, and a clear brand name work best on the street.
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Yes. You can mix product images, headlines, or color variations within the campaign. Share your ideas early so we can plan the layout, print quantities, and any additional production costs.
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Outdoor posters can weather, tear, or get covered. We’ll explain the maintenance and replacement terms for your placements before booking, including whether refreshes are included or quoted separately.
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You’ll receive installation photos with locations and dates so you can see where your campaign ran and share the results with your team or client.
JOIN THE BRANDS WE'VE PUT ON WALLS
IN NYC, LA, AND BEYOND
The walls fill up. Let's start planning your campaign today!
Give us two weeks to turn approved creative into a campaign built around your launch, opening, or event. Need to move faster? Ask us about rush timing.
Campaign planning built around your brand and audience
Printing, installation, and refreshes handled end-to-end
Photo documentation to show your campaign in the wild
OOH lala
Out-of-home media planning and buying.
Billboards, street posters, and everything in between.
Based in Los Angeles.