A colorful hand-drawn illustration depicting a city with billboards and a bus ad.

Connecting Brands to People at Life’s Intersections.

We’re a full-service OOH partner

We handle strategy, buying, production, and reporting across a network of 1,500+ vetted vendors nationwide. Whether it’s a one-off billboard or a multi-market takeover, we move fast, stay hands-on, and remain plugged in from brief to post.

Beach scene with red and white striped umbrellas and lounge chairs, people relaxing, and a large digital billboard displaying a woman's face with a close-up of her eye and the word "Pimple?" on the beach.

Two pink cars designed to look like slices of peach, with bright yellow and pink signage on the roofs reading 'peach slices' and footers with questions and contact information, parked on a city street with pedestrians and a bus in the background.

Large outdoor digital billboard advertising a superfood supplement, featuring a shirtless man drinking from a cup, with text highlighting benefits. Surrounding smaller billboards and cars in motion on a busy street.

A city waterfront scene with a digital billboard advertising superfoods and nutrients, high-rise buildings in the background, and four pedestrians walking nearby.

Billboard advertisement for Chaz Dean Studio featuring a woman with long red hair and a man with shoulder-length hair, set against a green outdoor background, with traffic light and street poles visible in the foreground.

Two women in bright pink outfits exchanging shopping bags on a city street with cars parked nearby.

A billboard advertising fine jewelry by Catbird is mounted above a building on a city street at sunset. The street has cars and traffic lights.

Four women dressed in pink nurse jumpsuits and pink caps with yellow crosses standing next to pink cars with yellow signage, outdoors with green trees in the background.

Traffic jam on a city street with parked cars, trees, and an overhead billboard promoting lighting a fuse with a beer bottle and Bic lighter.

Close-up of a wristwatch with a black strap and a white dial.

Start with a brief. End on a billboard.

Client Brief

We align on goals, audience, budget, formats, and more.

media plan

We source inventory, negotiate below-market rates while handling everything end-to-end from post-production to proofing, printing, and posting.

Launch + Retarget

We activate the campaign and use device ID passback to continue the conversation digitally.

From big ideas to big boards — let’s build your OOH plan!

Contact Us

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Device ID passback
+ Retargeting

We build campaigns that start with a billboard and follow through on your audience’s devices — connecting physical presence to digital performance.

By collecting mobile device IDs from people who see your ad in the wild, we retarget them on Meta, TikTok, and across the web — bridging upper-funnel awareness with lower-funnel results.

We build campaigns that start with a billboard and follow through on your audience’s devices — connecting physical presence to digital performance.

A person riding a bike in a city with buildings around and a billboard showing a hamburger, fries, and drink.

By collecting mobile device IDs from people who see your ad in the wild, we retarget them on Meta, TikTok, and across the web — bridging upper-funnel awareness with lower-funnel results.

Line drawing of a person holding a drink and looking at their phone, standing in front of a bus stop with a burger and drink advertisement.

Billboard seen. From the street to their screen.

Let’s Talk

Close-up of a woman holding a colorful smoothie with a straw, smiling outdoors.

Wild postings
bring your brand
to the street

From dedicated wild postings that live for 28 days to high-impact guerrilla blitzes that refresh weekly, this street-level, in-your-face format gives brands a real voice in the real world — while adding culture and edge to any OOH campaign.

Hand-drawn words and symbols on a white background, including "MMMM", "GRITTY", "AUTHENTIC", wavy lines, a grid, a cross, a series of dots, a heart, and the phrase "Built to Move Culture".

The streets are calling. You in?

Book a Call

Text reading 'Your Unique Style, Your Daily Drive' with a torn paper design.

Billboards are
more affordable
than you think

And more powerful than most media. They stay live for 28 days, work around the clock, and can’t be skipped, scrolled past, or muted. They’re the only ad format that isn’t tied to content—they are the content. Public, unmissable, and built to create moments in the real world.

Urban street scene with traffic, pedestrians, a large billboard, graffiti-covered wall, and a street sign indicating the direction to Fwy North.

For The Win (a cult favorite smash burger spot in Hollywood) secured a billboard perched above their original location to drive walk-ins and stay top of mind with thousands of drivers passing by daily.

Catbird locked in a prime billboard at Melrose & Larchmont — just before entering Larchmont Village, home to their flagship store. It’s the first board seen before the village and sits in one of LA’s most sought-after shopping districts

Billboard above a pink and white building with a traffic light and street signs in foreground.

Street view with parked cars in front of a building with advertising billboards and a traffic light overhead.

Ciele Cosmetics lit up the Grove and Beverly area with bold billboards — this one sits on W 3rd & Flores, right across from the iconic Joan’s on Third.

City street with multiple billboards, parked cars, and buildings, one featuring a hand holding a diamond ring.

Jean Dousset Jewelry snatched up a prime Beverly Blvd billboard to reach affluent Angelenos heading from The Grove toward Beverly Hills—keeping the brand top of mind and driving traffic to its flagship near Melrose Place.

A city street with cars driving, a tall billboard advertising hot dogs for summer, and palm trees in the background.

Monty’s Goodburger went all in on out-of-home, locking in 10 hand-picked locations that rotated every 8 weeks across the Westside and West Hollywood.

Collage of urban street scenes with billboards, cars, and a map of the United States showing city locations.

Map of the United States showing various states shaded in light blue with black dots distributed across each state.

We work across all budgets and markets. Not sure if OOH is the right fit?

Let’s start with a conversation!

Contact Us

A white Goodyear tire with black lettering on a metal rim, mounted on a vehicle

Turning Billboards
Into Scroll-Stopping
Content

Don’t stop at the street. We’ll help you film it, share it, and turn your next OOH campaign into a moment your audience won’t miss whether they’re on the Strip or scrolling their feed.

Black scribbles and marks on a white background.

Let’s make your next billboard moment social-media gold. Want us to film it?

Let’s Talk

A close-up of a white daffodil flower with a yellow center in bloom, set against a blurred natural background.

Trusted by

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Note from the CEO

Hey there,

Thanks so much for taking the time to check out OOH Lala. We’re a small, scrappy, family-style agency that truly loves working with small businesses and brands we believe in.

I live in Leimert Park with my partner, my son, my stepson, two dogs, two cats - and a chicken that lives on our roof. Most days, you’ll find me juggling it all: swim class drop-offs, chasing after the kids, and negotiating billboards with my team.

Most of the brands we work with come through referrals — or they’re ones we’ve personally used, loved, and reached out to. So if you found your way here, you’re already kind of family. I’d genuinely love to connect.

All the best,

ALEXIA FERRA

Collage of nine family and pet photos with doodles and names scribbled on them.

Line drawing of a dog running with sausages coming out of his mouth.

From buses to billboards and everything in between, we offer OOH planning across all markets and budgets. Reach out anytime. We’ll respond as soon as the pets are fed!